{"id":1507,"date":"2020-06-11T11:39:00","date_gmt":"2020-06-11T15:39:00","guid":{"rendered":"https:\/\/cutheme.local\/ips\/?post_type=cu_event&#038;p=1507"},"modified":"2026-03-17T12:44:34","modified_gmt":"2026-03-17T16:44:34","slug":"intellectual-property-webinar","status":"publish","type":"cu_event","link":"https:\/\/research.carleton.ca\/ips\/event\/intellectual-property-webinar\/","title":{"rendered":"Trademarks 101- Your brand matters, protect it!"},"content":{"rendered":"<header class=\"mb-6 cu-pageheader cu-component-updated md:mb-12\">\n    <h1 class=\"cu-prose-first-last font-semibold !mt-2 mb-4 md:mb-6 text-3xl md:text-4xl lg:text-5xl lg:leading-[3.5rem] relative after:absolute after:h-px after:bottom-0 pb-5 after:w-10 after:bg-cu-red after:left-px\">\n        \n    <\/h1>\n    \n        <\/header>\n\n    \n    \n    \n    \n    <div class=\"cu-buttongroup cu-component-updated flex flex-wrap md:flex-1 gap-3 md:gap-5 justify-start\">\n                                                                        <\/div>\n    \n<p>Have you come up with a name for your product or business that\u2019s clever and catchy? Everything that sets your business apart\u2014its name, product and service name, slogans, logos and even sound\u2014produces a brand image. Learn how registering a trademark can protect your brand identity and set you apart from the competition. Representatives from the Canadian Intellectual Property Office as well as Industry and Partnership Services will be available for questions at the conclusion of the presentation.<\/p>\n\n\n\n<p>Please contact <a href=\"https:\/\/research.carleton.ca\/ips\/people\/theresa-white\/\">Theresa White&nbsp;<\/a> for a link to join the Zoom meeting.<\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"cu_event_type":[],"cu_event_audience":[],"class_list":["post-1507","cu_event","type-cu_event","status-publish","hentry"],"acf":{"cu_event_start_date":"2020-09-22T11:30:00","cu_event_end_date":"2020-09-22T13:00:00","cu_event_location_type":"in-person","cu_event_meeting_address_type":"on-campus","cu_building":false,"cu_event_meeting_room":"","cu_event_meeting_address_full":null,"cu_event_virtual_type":"tbd","cu_event_virtual_meeting_link":"","cu_post_thumbnail":false,"cu_event_cost":"","cu_event_registration":"","cu_event_secondary_button":"","cu_event_contact_name":"","cu_event_email":"","cu_event_phone":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Trademarks 101- Your brand matters, protect it! - Industry and Partnership Services (IPS)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/research.carleton.ca\/ips\/event\/intellectual-property-webinar\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trademarks 101- Your brand matters, protect it! - Industry and Partnership Services (IPS)\" \/>\n<meta property=\"og:description\" content=\"Have you come up with a name for your product or business that\u2019s clever and catchy? Everything that sets your business apart\u2014its name, product and service name, slogans, logos and even sound\u2014produces a brand image. Learn how registering a trademark can protect your brand identity and set you apart from the competition. Representatives from the [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/research.carleton.ca\/ips\/event\/intellectual-property-webinar\/\" \/>\n<meta property=\"og:site_name\" content=\"Industry and Partnership Services (IPS)\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-17T16:44:34+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/research.carleton.ca\\\/ips\\\/event\\\/intellectual-property-webinar\\\/\",\"url\":\"https:\\\/\\\/research.carleton.ca\\\/ips\\\/event\\\/intellectual-property-webinar\\\/\",\"name\":\"Trademarks 101- Your brand matters, protect it! - Industry and Partnership Services (IPS)\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/research.carleton.ca\\\/ips\\\/#website\"},\"datePublished\":\"2020-06-11T15:39:00+00:00\",\"dateModified\":\"2026-03-17T16:44:34+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/research.carleton.ca\\\/ips\\\/event\\\/intellectual-property-webinar\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/research.carleton.ca\\\/ips\\\/event\\\/intellectual-property-webinar\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/research.carleton.ca\\\/ips\\\/event\\\/intellectual-property-webinar\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/research.carleton.ca\\\/ips\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Events\",\"item\":\"https:\\\/\\\/research.carleton.ca\\\/ips\\\/event-archives\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Trademarks 101- Your brand matters, protect it!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/research.carleton.ca\\\/ips\\\/#website\",\"url\":\"https:\\\/\\\/research.carleton.ca\\\/ips\\\/\",\"name\":\"Industry and Partnership Services (IPS)\",\"description\":\"Carleton University\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/research.carleton.ca\\\/ips\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Trademarks 101- Your brand matters, protect it! - Industry and Partnership Services (IPS)","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/research.carleton.ca\/ips\/event\/intellectual-property-webinar\/","og_locale":"en_US","og_type":"article","og_title":"Trademarks 101- Your brand matters, protect it! - Industry and Partnership Services (IPS)","og_description":"Have you come up with a name for your product or business that\u2019s clever and catchy? 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